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Rachit Thakur
I help startups build better products through clear UI/UX design.
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September 29, 2025
๐Ÿš€ Can design really decide the first impression of a product? Absolutely. And this project was my proof. When I started working on this AI-powered Tech Assessment Platform, my goal wasnโ€™t just to make it โ€œlook goodโ€ it was to make it feel effortless for recruiters and teams who rely on it every single day. Hereโ€™s the challenge I set for myself: ๐Ÿ‘‰ How do I merge the power of AI with a clean, intuitive design that makes recruitment feel seamless? ๐Ÿ”น I focused on visual hierarchy โ€” bold headings to grab attention, balanced with soft gradients for a premium feel. ๐Ÿ”น I kept the navigation minimal so that users could find Features, Pricing, Solutions, and Resources without friction. ๐Ÿ”น Buttons like โ€œStart for free todayโ€ and โ€œRequest a demoโ€ were designed with high contrast and clear intent โ€” because in B2B SaaS, CTA clarity = conversion. ๐Ÿ”น A dark, futuristic theme reflects the tech-first DNA of the product, while still keeping accessibility in check. The outcome? โœจ A landing page thatโ€™s not only visually striking but also converts curiosity into action. This project reminded me why I love UI/UX: Itโ€™s not about pixels. Itโ€™s about problems solved and experiences elevated. Would love to hear your thoughts ๐Ÿ‘‡ If you were a recruiter, would this design make you click โ€œStart for free todayโ€? #UIDesign #UXDesign #AI #SaaS #ProductDesign #Figma
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September 29, 2025
๐—ฅ๐—ฒ๐—ถ๐—บ๐—ฎ๐—ด๐—ถ๐—ป๐—ถ๐—ป๐—ด ๐—ญ๐—ฒ๐—ฝ๐˜๐—ผ ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต: ๐—” ๐— ๐—ถ๐—ฐ๐—ฟ๐—ผ ๐—–๐—ฎ๐˜€๐—ฒ ๐—ฆ๐˜๐˜‚๐—ฑ๐˜† ๐—ผ๐—ป ๐—™๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ ๐—ฅ๐—ฒ๐—ผ๐—ฟ๐—ฑ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด Reordering essentials should feel natural. Most of us buy the same items again and again, yet the search journey often slows us down. Typing, scrolling, navigating, and facing out of stock dead ends create friction that breaks momentum. For this concept case study, I explored how Zepto could simplify early steps and turn repeat purchasing into a smooth, habit-forming flow. ๐Ÿญ. ๐—š๐—ฒ๐˜€๐˜๐˜‚๐—ฟ๐—ฒ ๐—•๐—ฎ๐˜€๐—ฒ๐—ฑ ๐—ฅ๐—ฒ๐—ผ๐—ฟ๐—ฑ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด A simple lift, drag, and drop interaction that lets users add or increase quantity without losing rhythm. This reduced time per item and improved repeat purchase velocity. ๐Ÿฎ. ๐— ๐—ฒ๐—ฎ๐—น ๐—”๐˜„๐—ฎ๐—ฟ๐—ฒ ๐—”๐˜‚๐˜๐—ผ ๐—ฆ๐˜‚๐—ด๐—ด๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป๐˜€ Search predicts what users may need based on time of day. Breakfast, lunch, snacks, dinner. This helped users reach their first item faster. ๐Ÿฏ. ๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜ ๐—ฆ๐˜„๐—ฎ๐—ฝ Unavailable items auto replace with relevant alternatives based on user habits. This kept users in the journey and lowered drop offs while improving trust in recommendations. The goal was clear. Reduce early effort, keep users moving, and create a faster, more intuitive way to reorder essentials. Full case study on Behance: https://lnkd.in/e9GiJ3Rv #design #productdesign #uxdesign #uidesign #interactiondesign #casestudy #microcasestudy #productthinking #userexperience #designtools #designprocess #uxresearch #productstrategy #designportfolio #mobileappdesign #appdesign #predictiveux #aiexperience #ecommerceux #ecommercedesign #deliveryapps #searchux #searchredesign #designinnovation #productimprovement
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November 24, 2025