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Rachit Thakur
I help startups build better products through clear UI/UX design.
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August 25, 2025
๐ŸŽจ Just finished designing this hero section! The goal with this design was simple: communicate clarity, trust, and value in the first few seconds. Because when it comes to hero sections, users decide almost instantly whether to scroll further or bounce away. Hereโ€™s what I focused on while building it: ๐Ÿ”น Bold headline โ€“ โ€œHow AI is Redefining Business Successโ€ โ†’ straight to the point, telling users the why before the how. ๐Ÿ”น Dual CTAs โ€“ โ€œStart for freeโ€ + โ€œSee how it worksโ€ โ†’ designed for two different mindsets: action-takers vs. explorers. ๐Ÿ”น Minimalist layout โ€“ kept it clean, black & white to avoid distractions and let the message stand out. ๐Ÿ”น Trust elements โ€“ social proof (ratings + customers) and logos to reassure users theyโ€™re in safe hands. ๐Ÿ”น Microcopy highlights โ€“ like โ€œBest AI Toolsโ€ badge โ†’ small details that reinforce credibility. What I learned here ๐Ÿ‘‰ a hero section isnโ€™t just about aestheticsโ€”itโ€™s about framing a productโ€™s story in seconds. Itโ€™s the first handshake, the first impression, the moment users decide if they want to know you better. Would love your feedback: ๐Ÿ’ญ If you landed on this page, would you scroll further or click one of the buttons right away? #UIDesign #UXDesign #ProductDesign #LandingPage #DesignThinking
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August 25, 2025
๐—ฅ๐—ฒ๐—ถ๐—บ๐—ฎ๐—ด๐—ถ๐—ป๐—ถ๐—ป๐—ด ๐—ญ๐—ฒ๐—ฝ๐˜๐—ผ ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต: ๐—” ๐— ๐—ถ๐—ฐ๐—ฟ๐—ผ ๐—–๐—ฎ๐˜€๐—ฒ ๐—ฆ๐˜๐˜‚๐—ฑ๐˜† ๐—ผ๐—ป ๐—™๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ ๐—ฅ๐—ฒ๐—ผ๐—ฟ๐—ฑ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด Reordering essentials should feel natural. Most of us buy the same items again and again, yet the search journey often slows us down. Typing, scrolling, navigating, and facing out of stock dead ends create friction that breaks momentum. For this concept case study, I explored how Zepto could simplify early steps and turn repeat purchasing into a smooth, habit-forming flow. ๐Ÿญ. ๐—š๐—ฒ๐˜€๐˜๐˜‚๐—ฟ๐—ฒ ๐—•๐—ฎ๐˜€๐—ฒ๐—ฑ ๐—ฅ๐—ฒ๐—ผ๐—ฟ๐—ฑ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด A simple lift, drag, and drop interaction that lets users add or increase quantity without losing rhythm. This reduced time per item and improved repeat purchase velocity. ๐Ÿฎ. ๐— ๐—ฒ๐—ฎ๐—น ๐—”๐˜„๐—ฎ๐—ฟ๐—ฒ ๐—”๐˜‚๐˜๐—ผ ๐—ฆ๐˜‚๐—ด๐—ด๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป๐˜€ Search predicts what users may need based on time of day. Breakfast, lunch, snacks, dinner. This helped users reach their first item faster. ๐Ÿฏ. ๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜ ๐—ฆ๐˜„๐—ฎ๐—ฝ Unavailable items auto replace with relevant alternatives based on user habits. This kept users in the journey and lowered drop offs while improving trust in recommendations. The goal was clear. Reduce early effort, keep users moving, and create a faster, more intuitive way to reorder essentials. Full case study on Behance: https://lnkd.in/e9GiJ3Rv #design #productdesign #uxdesign #uidesign #interactiondesign #casestudy #microcasestudy #productthinking #userexperience #designtools #designprocess #uxresearch #productstrategy #designportfolio #mobileappdesign #appdesign #predictiveux #aiexperience #ecommerceux #ecommercedesign #deliveryapps #searchux #searchredesign #designinnovation #productimprovement
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November 24, 2025