𝗠𝗼𝘀𝘁 𝗨𝗫 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀 𝗱𝗼 𝗻𝗼𝘁 𝘀𝘁𝗮𝗿𝘁 𝗼𝗻 𝘁𝗵𝗲 𝘀𝗰𝗿𝗲𝗲𝗻. 𝗧𝗵𝗲𝘆 𝘀𝘁𝗮𝗿𝘁 𝘄𝗵𝗲𝗻 𝘂𝘀𝗲𝗿𝘀 𝗳𝗲𝗲𝗹 𝗹𝗼𝘀𝘁, 𝗿𝘂𝘀𝗵𝗲𝗱, 𝗼𝗿 𝗶𝗴𝗻𝗼𝗿𝗲𝗱. That realization pushed me to work on my latest UI/UX case study on Rapido, now live on Behance. 𝗧𝗵𝗲 𝗝𝗼𝘂𝗿𝗻𝗲𝘆 This project began with a simple question, Why does booking a ride still feel stressful in 2025? I picked a real-world problem, broke it down, and treated it like a product, not just a redesign. Here is what the journey looked like: • 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆𝗶𝗻𝗴 𝗳𝗿𝗶𝗰𝘁𝗶𝗼𝗻 𝗽𝗼𝗶𝗻𝘁𝘀 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘂𝘀𝗲𝗿 𝗽𝗮𝗶𝗻 𝗮𝗻𝗮𝗹𝘆𝘀𝗶𝘀 • 𝗠𝗮𝗽𝗽𝗶𝗻𝗴 𝗯𝗿𝗼𝗸𝗲𝗻 𝗳𝗹𝗼𝘄𝘀 𝗮𝗻𝗱 𝘂𝗻𝗻𝗲𝗰𝗲𝘀𝘀𝗮𝗿𝘆 𝘀𝘁𝗲𝗽𝘀 • 𝗦𝗶𝗺𝗽𝗹𝗶𝗳𝘆𝗶𝗻𝗴 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗶𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗮𝗱𝗱𝗶𝗻𝗴 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 • 𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗰𝗹𝗮𝗿𝗶𝘁𝘆, 𝘀𝗽𝗲𝗲𝗱, 𝗮𝗻𝗱 𝗮𝗰𝗰𝗲𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻 𝗺𝗶𝗻𝗱 • 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗻𝗴 𝗹𝗮𝘆𝗼𝘂𝘁𝘀 𝘁𝗼 𝗿𝗲𝗱𝘂𝗰𝗲 𝗰𝗼𝗴𝗻𝗶𝘁𝗶𝘃𝗲 𝗹𝗼𝗮𝗱 • 𝗠𝗮𝗸𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆 𝘀𝗰𝗿𝗲𝗲𝗻 𝗮𝗻𝘀𝘄𝗲𝗿 𝗼𝗻𝗲 𝗰𝗹𝗲𝗮𝗿 𝘂𝘀𝗲𝗿 𝗾𝘂𝗲𝘀𝘁𝗶𝗼𝗻 This was not about making screens look better. 𝗜𝘁 𝘄𝗮𝘀 𝗮𝗯𝗼𝘂𝘁 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗳𝗲𝗲𝗹 𝗰𝗮𝗹𝗺𝗲𝗿 𝗮𝗻𝗱 𝗺𝗼𝗿𝗲 𝗶𝗻𝘁𝘂𝗶𝘁𝗶𝘃𝗲. 𝗪𝗵𝘆 𝗜 𝗠𝗮𝗱𝗲 𝗧𝗵𝗶𝘀 As a UI/UX designer in the making, I believe good design should remove effort, not add aesthetics on top of confusion. This case study reflects 𝗵𝗼𝘄 𝗜 𝘁𝗵𝗶𝗻𝗸, 𝗵𝗼𝘄 𝗜 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀, and 𝗵𝗼𝘄 𝗜 𝘁𝗿𝗮𝗻𝘀𝗹𝗮𝘁𝗲 𝘂𝘀𝗲𝗿 𝗻𝗲𝗲𝗱𝘀 𝗶𝗻𝘁𝗼 𝗱𝗲𝘀𝗶𝗴𝗻 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀. No fluff. No trends for the sake of trends. 𝗝𝘂𝘀𝘁 𝘂𝘀𝗲𝗿-𝗳𝗶𝗿𝘀𝘁 𝘁𝗵𝗶𝗻𝗸𝗶𝗻𝗴 𝗮𝗻𝗱 𝗶𝗻𝘁𝗲𝗻𝘁𝗶𝗼𝗻𝗮𝗹 𝗱𝗲𝘀𝗶𝗴𝗻. 𝗪𝗵𝗮𝘁 𝗬𝗼𝘂 𝗪𝗶𝗹𝗹 𝗦𝗲𝗲 𝗶𝗻 𝘁𝗵𝗲 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝘆 • 𝗖𝗹𝗲𝗮𝗿 𝗽𝗿𝗼𝗯𝗹𝗲𝗺 𝗳𝗿𝗮𝗺𝗶𝗻𝗴 • 𝗨𝘀𝗲𝗿 𝗳𝗹𝗼𝘄 𝗼𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 • 𝗪𝗶𝗿𝗲𝗳𝗿𝗮𝗺𝗲𝘀 𝘁𝗼 𝗵𝗶𝗴𝗵-𝗳𝗶𝗱𝗲𝗹𝗶𝘁𝘆 𝗱𝗲𝘀𝗶𝗴𝗻𝘀 • 𝗗𝗲𝘀𝗶𝗴𝗻 𝗱𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀 𝗲𝘅𝗽𝗹𝗮𝗶𝗻𝗲𝗱, 𝗻𝗼𝘁 𝗮𝘀𝘀𝘂𝗺𝗲𝗱 • 𝗔 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗨𝗫 𝗺𝗶𝗻𝗱𝘀𝗲𝘁 𝗼𝘃𝗲𝗿 𝘃𝗶𝘀𝘂𝗮𝗹 𝗻𝗼𝗶𝘀𝗲 You can check out the full case study here: 👉 𝗕𝗲𝗵𝗮𝗻𝗰𝗲 𝗹𝗶𝗻𝗸: [https://lnkd.in/gJ4ckm5J] I would genuinely love feedback from designers, founders, and product builders. 𝗜𝗳 𝘁𝗵𝗶𝘀 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲𝘀, 𝗳𝗲𝗲𝗹 𝗳𝗿𝗲𝗲 𝘁𝗼 𝗱𝗿𝗼𝗽 𝘆𝗼𝘂𝗿 𝘁𝗵𝗼𝘂𝗴𝗵𝘁𝘀 𝗼𝗿 𝘀𝗵𝗮𝗿𝗲 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂 𝘄𝗼𝘂𝗹𝗱 𝗵𝗮𝘃𝗲 𝗱𝗼𝗻𝗲 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗹𝘆. #UXDesign #UIDesign #UXCaseStudy #ProductDesign #UserExperience #DesignThinking #UXResearch #UIUXDesigner #DesignPortfolio #Behance #StartupDesign #DigitalProductDesign #Rapido