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Rachit Thakur
I help startups build better products through clear UI/UX design.
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December 14, 2025
๐„๐ฏ๐ž๐ซ๐ฒ ๐ญ๐ข๐ฆ๐ž ๐š ๐ง๐ž๐ฐ ๐€๐ˆ ๐ญ๐จ๐จ๐ฅ ๐ฅ๐š๐ฎ๐ง๐œ๐ก๐ž๐ฌ, ๐ฐ๐ž ๐ฌ๐š๐ฒ ๐ญ๐ก๐ž ๐ฌ๐š๐ฆ๐ž ๐ญ๐ก๐ข๐ง๐ . โ€œThis changes everything.โ€ Two weeks later โ€œItโ€™s kind of trash.โ€ So we open Figma and keep shipping. AI is powerful, but it is not a replacement for taste, judgment, or context. It is an accelerator, not a brain transplant. The teams that win are not chasing every release. They are selectively adopting what actually helps. What AI tool genuinely stayed in your workflow after the hype faded? #AITrends #Figma #ProductDesign #DesignCommunity #TechCulture #SaaS #UX #BuildInPublic
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December 14, 2025
๐—ฅ๐—ฒ๐—ถ๐—บ๐—ฎ๐—ด๐—ถ๐—ป๐—ถ๐—ป๐—ด ๐—ญ๐—ฒ๐—ฝ๐˜๐—ผ ๐—ฆ๐—ฒ๐—ฎ๐—ฟ๐—ฐ๐—ต: ๐—” ๐— ๐—ถ๐—ฐ๐—ฟ๐—ผ ๐—–๐—ฎ๐˜€๐—ฒ ๐—ฆ๐˜๐˜‚๐—ฑ๐˜† ๐—ผ๐—ป ๐—™๐—ฎ๐˜€๐˜๐—ฒ๐—ฟ ๐—ฅ๐—ฒ๐—ผ๐—ฟ๐—ฑ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด Reordering essentials should feel natural. Most of us buy the same items again and again, yet the search journey often slows us down. Typing, scrolling, navigating, and facing out of stock dead ends create friction that breaks momentum. For this concept case study, I explored how Zepto could simplify early steps and turn repeat purchasing into a smooth, habit-forming flow. ๐Ÿญ. ๐—š๐—ฒ๐˜€๐˜๐˜‚๐—ฟ๐—ฒ ๐—•๐—ฎ๐˜€๐—ฒ๐—ฑ ๐—ฅ๐—ฒ๐—ผ๐—ฟ๐—ฑ๐—ฒ๐—ฟ๐—ถ๐—ป๐—ด A simple lift, drag, and drop interaction that lets users add or increase quantity without losing rhythm. This reduced time per item and improved repeat purchase velocity. ๐Ÿฎ. ๐— ๐—ฒ๐—ฎ๐—น ๐—”๐˜„๐—ฎ๐—ฟ๐—ฒ ๐—”๐˜‚๐˜๐—ผ ๐—ฆ๐˜‚๐—ด๐—ด๐—ฒ๐˜€๐˜๐—ถ๐—ผ๐—ป๐˜€ Search predicts what users may need based on time of day. Breakfast, lunch, snacks, dinner. This helped users reach their first item faster. ๐Ÿฏ. ๐—ฆ๐—บ๐—ฎ๐—ฟ๐˜ ๐—ฆ๐˜„๐—ฎ๐—ฝ Unavailable items auto replace with relevant alternatives based on user habits. This kept users in the journey and lowered drop offs while improving trust in recommendations. The goal was clear. Reduce early effort, keep users moving, and create a faster, more intuitive way to reorder essentials. Full case study on Behance: https://lnkd.in/e9GiJ3Rv #design #productdesign #uxdesign #uidesign #interactiondesign #casestudy #microcasestudy #productthinking #userexperience #designtools #designprocess #uxresearch #productstrategy #designportfolio #mobileappdesign #appdesign #predictiveux #aiexperience #ecommerceux #ecommercedesign #deliveryapps #searchux #searchredesign #designinnovation #productimprovement
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November 24, 2025